Sport · Confidence · Movement
Made for girls
who move.
Inspired by 12-year-old Reagan and her love of just about every sport imaginable, Roo's by Reagan is about helping girls spend less time worrying about screens and appearance — and more time getting outside, seeing friends, playing sport and simply enjoying being young.
Reagan's message
“A few hours a day, put your phones away and go out and play… some sport.”
Reagan
The story
Built around a life in motion.
Reagan is 12 and does just about every sport imaginable. Sport isn't something added to her day — it's a huge part of how she spends it.
One of the biggest reasons behind Roo's by Reagan is to encourage young girls to spend less time on their phones, worrying about social media, make-up, skincare and what they look like, and more time simply enjoying being young.
That means getting outside, seeing friends, trying new sports, being active and having fun. Along the way, sport can support physical health, confidence, friendships and mental wellbeing too.
Together with her mum Samantha, Reagan is building a brand that supports that lifestyle with practical products made for sporty girls — without making beauty the focus.
“It's about getting moving, being active, having fun and enjoying sport.”
Meet Reagan
The person behind the brand.
Hear more about Reagan's love of sport, why she wants girls to spend more time being active and less time worrying about what they see on a screen.
The first release
Everything a sporty girl needs, in one place.
The Roo's by Reagan box brings together practical post-sport essentials designed for active girls and life on the move.
It's not about encouraging girls to obsess over beauty. It's about giving sporty girls simple products to look after themselves while they get on with what really matters: getting out there, having fun and playing sport.
Why Roo's?
More time being young. Less time worrying about how you look.
Switch off
Put the phone away for a few hours. Step away from social media, comparison and the pressure to always look a certain way.
Get outside
See your friends, get some fresh air, try something new and enjoy the freedom of simply being young.
Play sport
Move, compete, learn and have fun. Sport can build fitness, confidence, friendships and a stronger sense of wellbeing.
Look after yourself
Practical care for active girls — products that fit around sport rather than making beauty the main event.
What really matters
Get out there. Have fun. Play sport.Roo's by Reagan
Wherever sport takes you
Find your thing. Then go and do it.
First edition
Be there from the beginning.
Join the Roo's by Reagan pre-order list and be one of the first to hear when the first practical self-care box for sporty girls is ready.